Festival of India spreads its wings to the Town of Matthews 

After two successful years of partnership with the Town of Matthews in their cultural diversity initiatives, we are excited to announce our 3rd Regional Festival of India @ Matthews. This is intended to be a one-day event in an open setting in downtown Matthews, with focus on live performances of Indian Dance forms in the Stumptown Park. Here are key details about the festival.

Date: Saturday, April 27, 2024, from Noon to 6 PM
Location: Stumptown Park, 120 South Trade St., Matthews, NC 28105
Admission: Free
Parking: Ample free public parking is available around the venue site.

The key components of the event include:

  • Dance performances
  • Cultural exhibits
  • Visual art gallery and kids' interactive art corner
  • Indian Food Court & Souvenir Bazaar
  • Henna Tattoos, Saree wearing & Turban tying

This event is organized by the India Association of Charlotte, in active partnership with the Town of Matthews, and is supported by grant assistance from the Arts & Science Council.

Key Contacts:
Overall Lead (FOI): Niketa Mittal niketamanish@gmail.com
Event Lead (Regional FOI @ Matthews): Manisha Kulshrestha mkulshres@gmail.com
Event Co-Lead (Town of Matthews): Melissa Johnson mjohnson@matthewsnc.gov


Key Information for Participants:

Registration for this event starts on February 6, 2024. To register, please contact the team leads as follows:

Please note that the FOI Website may not show the latest information or status about this event. For any details or questions, contact the event lead, Manisha Kulshrestha (Cell: 609-216-2485).

We look forward to seeing you all for a day of fun for the whole family in the charming setting of downtown Matthews!

All Souvenir vendor booths for 2023 Festival is SOLD OUT

Souvenir Vendor Registration - Frequently Asked Questions

What are the steps to register as a Souvenir vendor?

  • You will need to have an account (or create one) with the Festival of India website, before you can register to participate as a Souvenir vendor.
  • Read and agree to all the vendor guidelines listed below.
  • Provide all vendor information on the online Registration Form. Incomplete forms will not be accepted.
  • Then you will be able to choose a Booth# from the layout and pay for it during the registration process.
  • Once you have completed the registration and paid for the Booth, your registration process is complete.
  • Details about your Booth reservation and payment receipt will be e-mailed to you. 

How can I create an account with the Festival of India?

For the first time, when you register, you will be asked to create a new account. You will be required to validate the email address you provide during the creation of the account. The validation will happen by our system sending a validation message to your email address and you will then need to acknowledge the validation link, before your account creation process is completed.

Can a Vendor book more than one souvenir Vendor booth? 

Souvenir Vendors, and their affiliates cannot book more than two Souvenir Vendor booth. Once a Souvenir Vendor has been allotted a booth, they may book only one more booth. It is the responsibility of the Souvenir Vendors to declare their business interest and partnerships. Business Owners cannot change their names and book more than two Souvenir Vendor booths. Such practices may be grounds for cancellation of the Souvenir Vendor registration and forfeiture of registration fees.

What happens after I complete the Registration form and submit it?

It gets sent to the festival Souvenir Vendor Lead for review, completeness and approval. 

What are the opening dates for Souvenir Vendor Registration?

Phase I of Souvenir Vendor Registration will open at 8 PM on June 1st, 2023 and close at 8 PM on June 9th, 2023. Phase II of Souvenir Vendor Registration will open at 10 AM on
June 12th, 2023 and will be open until all Souvenir Vendor booths are sold out.

How do I know the cost associated with a Booth that I want to reserve?

During Registration, you will see the layout, Booth# and associated prices.

 Do I need to wait for that approval before continuing my registration? 

After a booth has been confirmed, that the registration form is considered to be your digitally signed commitment as a vendor at the festival per the guidelines. If there are any issues with the content of the form, you will then be contacted to take corrective action. If not resolved to mutual satisfaction, it may lead to cancellation of your Booth reservation. 

Do you have an example of how the registration form will look like?

Please click here to view the souvenir vendor registration form, that you will need to complete during the registration process.

Where can I find the layout of the souvenir vendor booths?

Please click here for the souvenir vendor layout map.

What type of payment options are accepted? 

Payments are accepted through PayPal only. You don't need to have an account with PayPal. You can pay as a guest using credit card or check during the checkout process.

Do you have a refund/cancellation policy? 

Yes, please refer to the guidelines section below for our refund/cancellation policy. 

Will there be electrical power available for Souvenir Vendors? 

No, Souvenir Vendors are responsible for their own electrical arrangements.

What if I have a question that is not addressed above? 

Please contact Souvenirfoi@gmail.com or Bharti (704) 488-0951 to address your question.

As a Souvenir vendor at the FOI (Festival of India), you are required to adhere to the follow the following guidelines throughout the duration of this event.

  • Products and Services displayed by the souvenir vendor must be uniquely Indian, in that they materially relate to and enhance depiction and propagation of Indian culture. 
  • FOI has full discretion on approving the kind of Products or Services to be displayed at the festival. Each Vendor registration with FOI is non-transferable. Vendors may not sublet or share their booth or any part thereof. Violations of any of these guidelines will result in vendor being asked to leave the festival and forfeit all fees paid.
  • You will be provided with two 6 feet tables and two chairs. 
  • Sign of each vendor name will be provided by FOI.
  • Vendor will ensure liability coverage protection against any damage, loss, harm or injury to its employees, agents or visitors at the festival event, and absolve Festival of India of any and all liability.
  • FOI will guide and provide overall direction for setup and coordination.
  • Vendor booth must be setup by 10:30 AM on both days of the festival.
  • Street closings are monitored by the City Police. You will be allowed to park near your booth for the purpose of loading & unloading only.
  • All vehicles must be off the festival street site by 10:30 AM. This is enforced by police and after that time, any vehicles still on the street will be towed, at the expense of vendor/owner of the vehicle.
  • All day parking options are available near the festival site, at a number of parking decks, at vendor expense.
  • Vendor will be totally responsible for satisfying all license and tax compliance issues mandated by the state of NC, related to all transactions in your Booth.
  • City of Charlotte provides adequate safety during the festival. But security of the products in the booths is the sole responsibility of the vendor. 
  • FOI date is reserved and committed with the City of Charlotte/Belk theater a year in advance. A week before, we start monitoring the weather forecast diligently. But the festival will take place no matter the weather! We expect you to keep an eye on the weather as well and come prepared for whatever Mother Nature has in store for us during the festival weekend.

Refund/Cancellation policy:  We understand that sometimes things do not go as planned, because of factors beyond our control. Here is our refund policy:

  • PayPal fees will not be refunded for all refunds.
  • Full Refund if cancelled in Phase I of the Registration.
  • 70% Refund – If cancellation requested 30 days before the start date of the festival.
  • 40% Refund - Within 30 days of the start date of the festival.
  • No Refund – Within 10 days of the start date of the festival.
  • No Refund – if inclement weather disrupts activity on the street.
  • In case of Medical emergency, Vendor will be asked to provide appropriate medical documentation. Souvenir vendor management Committee reserves the right for further process/ Refunds.
  • You are expected to behave professionally with courtesy, in all your dealings with festival organizers, sponsors, participants and visitors. Violations of any of these guidelines will result in immediate removal from the festival with forfeiture of all fees paid. The decision of the Souvenir Vendor team is final and binding.
  • Vendor will assume liability coverage protection, in case of any damage, loss, harm or injury to its agents, employees or visitors at the festival event, and absolve Festival of India of any and all liability



North Carolina Tax

Each vendor is responsible for the collection of North Carolina and County of Mecklenburg sales tax (8.25%) and payment thereof to the NC Department of Revenue. (Contact: Registration Info, 704-519- 3000 ext #2) The Festival of India is NOT acting as an agent and will not be responsible for the collection or payment of any sales tax.

Souvenir Vendor Layout Maps

Questions ?

If you have any questions regarding registering as a Souvenir Vendor, please contact

Bharti Agrawal


Phone: (704) 488-0951

Souvenir Vendor Booths

Outside Size Cost Vendor Name
S01 10x20 Sold Meenakshi Creations
S02 10x20 Sold Khimani
S03 10x20 Sold Ruchi Collections
S04 10x20 Sold Primrose 
S05 10x10 Sold  Jain Crystals
S06 10x10 Sold HG Collections LLC 
S07 10x10 Sold  NiAni
S08 10x10 Sold  Vastravedika
S09 10x10 Sold Geetha Creations 
S10 10x10 Sold  Kanchee Silk Sarees
S11 10x10 Sold Fomo Boutique
S12 10x10 Sold Jihaan Infinity Jewels 
S13 10x10 Sold  Riddhi
S14 10x10 Sold R D Imports 
S15 10x10 Sold FashionNjewelry
S16 10x10 Sold  Bhoomi Patel
S17 10x10 Sold Foreverdazzle 
S18 10x10 Sold  Shree Collections
S19 10x10 Sold Jewelry Bazaar 
S20 10x10 Sold The Yellow Trinketbox LLC
S21 10x10 Sold Jewelry Bazaar 
S22 10x10 Sold K Kowthamy 
S23 10x10 Sold Jewelry Bazaar 
S24 10x10 Sold Mehar  Designs LLC
S25 10x10 Sold  Vanga Theboutique
S26 10x10 Sold  Paresha Suthar
S27 10x10 Sold  Let's glow